Lifestyle Photographer London | 20 Years Shooting for Global Brands
I've been working as a photographer in London for over twenty years, shooting lifestyle and hospitality campaigns worldwide. One thing hasn't changed: the best shots happen when people stop performing for the camera. I've worked everywhere from cruise ships in Antarctica to health clinics in Cape Town, shooting everything from GSK campaigns to leisure brands across Europe. The locations change constantly, but the brief stays essentially the same: make it look real.
Most of my work comes through agencies and production companies, though plenty of brands come direct. Sometimes it's a quick two-day social content shoot, other times it's three weeks on location with full video crews. Either way, I'm there to get natural-looking imagery that actually connects with people.
What I Shoot
My work spans lifestyle photography, hospitality photography, and travel photography for commercial clients. Lifestyle work covers everything from workplace environments to leisure and sport, capturing people in real situations for advertising campaigns and branded content. Hospitality projects focus on genuine moments of connection and atmosphere in hotels, resorts, and cruise ships. Travel photography documents culture and place across the globe, from Moroccan souks to Alaskan wilderness.
I shoot mainly in natural light and adapt to whatever environment I'm in. Different briefs every time, but the approach stays consistent: focus on the people first, let them relax, and their actual personality shows up in the images.
How I Work
My approach sits somewhere between documentary and directed commercial work. I'm looking for real moments. Someone actually laughing rather than performing a laugh, that split second when people connect properly, but framed so the brand message still comes through clearly.
I work directly with brands on social content and advertising campaigns, collaborate with creative agencies on major productions, and support production companies shooting stills alongside video crews. The scale varies from quick two-day shoots in London to multi-week international campaigns. I'm comfortable working solo or as part of larger teams, adapting to whatever the project needs.
Clients
I've worked with International Hotel Group, Diageo, Silversea Cruises, GSK, Hartmann, Digicel, Leger Holidays, Princess Yachts, and Uniworld River Cruises, among others. These relationships have built up over twenty years of consistent work, whether it's two days in London or three weeks across multiple countries.
For commissions or to discuss your project, get in touch.